A totally innovative treatment formula based on 42 natural, active ingredients. Alpha Hydroxyacids (AHA), and carefully selected oils and butters. No matter what type of hair you have, forget about frizz for 6 months and enjoy smooth locks with lots of movement. Your hair will loo shiner, healthier, reconstructed.
Eliminates frizz
Vegan formula
Adds shine
Straight Effect 100% natural
Its formula is very comprehensive. The AHA complex it contains binds to simple hair proteins, promoting protein denaturation through acidity. These act in synergy with the hair´s natural keratin, sealing and softening the cuticle. Once the hair and the product come in to contact with the heat, it begins to act on the inner layers of the hair, temporarily modifying the structure of the hair. It is a vegan product and suitable for pregnant women, breastfeeding women and children. It does not burn or bother the eyes or throat and contains blue and violet pigments that help neutralise unwanted tones in blonde or highlighted hair. Healthy hair and always perfect? Say yes with Keratin infusion.
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